Purple Wagon

Project: Branding, Photography, Website Design, Social Media


The Purple Wagon is a one-of-a-kind children’s boutique in Marion, Iowa - full of charm, handmade pieces, and the magic of a mom-and-daughter duo who sew, curate, and run the shop with heart.

We built their brand from the ground up: a whimsical logo suite, a cozy color palette, and playful elements that reflect the heart behind the shop. The custom Squarespace website brings their story and products to life online, making it easy for shoppers near and far to fall in love.

But our work didn’t stop there. We partner with The Purple Wagon each month to plan and shoot seasonal content - everything from styled product photos to reels that showcase behind-the-scenes shop life, relatable retail humor, and their strong mother-daughter bond. We also manage their social media, bringing their brand to life daily with captions, community building, and strategy that reflects their fun, heartfelt voice.

It’s more than just clothes - it’s a community, and we’re so proud to help them grow it.

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Chris Nellis