Little Thrifts

What began as KG’s Little Thrifts, a Facebook group where Krystal rehomed her own children’s clothes, quickly grew into a thriving community of moms who love finding something special. As the business grew, we helped simplify the name to Little Thrifts and created a brand that matched the elevated, high-quality pieces Krystal thoughtfully curates.

From custom illustrations and a personality-filled brand identity to creative direction and photography for the launch, we built a visual world that feels refined, playful, and unmistakably mom-to-mom. We also brought the brand to life online with a custom Shopify shop, and continue to support Little Thrifts with social assets and ongoing marketing support.

The result is a resale brand rooted in sustainable style, real-life budgets, and the joy of giving beautiful little pieces another life.

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